A 5 page website is a small business site built around five core pages: Home, About, Services, Reviews or Work, and Contact. A bespoke 5 page WordPress website from me costs £1,500, takes 10 to 15 working days once your content is ready, and has on-page SEO built in from day one.
For a lot of small businesses, five pages is exactly the right size: enough to explain what you do, prove you’re good at it and make it easy to get in touch, without paying for pages nobody reads. Below I’ll show you which five pages to pick, what a 5 page website costs in the UK, what’s included in mine, and when five pages is not enough.
Key facts
- Price: £1,500 for a bespoke 5 page WordPress website, paid 50% to start and 50% at launch.
- Time: 10 to 15 working days once your words and photos are in, with two rounds of design changes before the build.
- Included: bespoke design, mobile-friendly and fast pages, on-page SEO, an enquiry form, Google Analytics and Search Console, and 14 days of free bug fixes.
- Yours: the domain and hosting are in your name from day one, and once the site is paid in full the website and content are yours too.
- Not enough pages? If you offer several services or cover several areas, a 15 page site usually brings in more enquiries.
What is a 5 page website?
It’s a complete business website with five main pages in the menu. Legal pages such as your privacy policy and cookie policy don’t count towards the five, because every site needs them anyway.
It sits between a one page site (everything on a single long page) and a bigger site with a page for every service and every area you cover. It suits sole traders, new businesses and anyone with one main service, like a massage therapist, a tutor, a cleaner or a small accountancy practice.
Which 5 pages should a small business website have?
These are the five I build most often. The fourth page is the one that changes most from business to business.
| Page | What goes on it | Why it matters |
|---|---|---|
| Home | What you do, where, and for whom, in the first lines. Your best reviews, a short list of services and a clear button to get in touch. | Most visitors decide in seconds whether to stay. It’s also the page most likely to show up when people search your service and area. |
| About | Who you are, how long you’ve been doing this, photos of you or your team, and why customers choose you. | People buy from people. A real face and a real story build trust that a template can’t. |
| Services | Each service with a short description, who it’s for and, if you can, a starting price. | Answers “do they do what I need?” and gives Google the words customers actually search. |
| Reviews, Work or Prices | Pick what your customers ask about first: Google reviews and testimonials, a gallery of jobs, or a clear price list. | This is your proof. For trades it’s usually a gallery, for therapists and tutors it’s reviews, for some it’s prices. |
| Contact | Phone (tappable on mobile), email, a short enquiry form, opening hours, the areas you cover and a map if customers visit you. | Every other page should lead here. Make it as easy as possible to call or send a message. |
If you want a blog to answer customer questions, it can be added as a sixth section later without rebuilding anything.
How much does a 5 page website cost in the UK?
Prices vary a lot. On the first page of Google right now you’ll find 5 page websites advertised for under £700, monthly website deals, and agencies charging several thousand pounds. The difference is usually in three things: whether the design is a template or made for you, whether anyone does the SEO, and who owns the site at the end.
Here’s what mine cost, straight from my web design prices page:
| Package | Price | Pages | Best for |
|---|---|---|---|
| Starter website | £1,500 | Up to 5 | One main service, one main area, a professional start |
| Business website | £2,500 | Up to 15 | Several services or areas, with a page for each, help with your copy, call and form tracking |
| Website care (optional) | From £59 a month | For sites I’ve built | Daily backups, updates, security monitoring and small changes, on hosting in your name |
Not included in any package: professional photography, video and paid tools such as booking systems or premium plugins. I quote those separately so the main price stays clear. If you want the wider picture, including what agencies and DIY builders charge, read my guide to how much a website costs in London.
What’s included in my 5 page website?
- A bespoke design built around your brand, not a template with your logo swapped in.
- WordPress, so you can change text and photos yourself, with a training session at launch.
- Mobile-friendly, fast and accessible pages. Most of your visitors will be on a phone.
- On-page SEO and competitor keyword research, so each page targets what your customers actually type into Google.
- An enquiry form that lands in your inbox, and a tappable phone number on every page.
- Google Analytics and Search Console set up, so you can see who visits and what they searched.
- 14 days of free bug fixes after launch.
I design and build every site myself. Nothing is outsourced, and the person on your first call is the person who builds your website.
How long does it take to build a 5 page website?
10 to 15 working days once your content is in, which for most clients means about three weeks from the first call. My usual lead time to start is 1 to 2 weeks. The slowest part is almost never the build: it’s waiting for words and photos, so I’ll tell you exactly what I need on the first call.
- Free consultation: we talk about your business, your customers and your competitors, then I send a fixed-price proposal.
- Design: I design the look of the site, with two rounds of changes before I build anything.
- Build: I build the five pages and share preview links as I go.
- Launch: final checks, the site goes live, and you get a training session.
The full step by step is on my web design process page.
Is a 5 page website enough for my business?
Often yes, but not always. The deciding question is how many different things people search for to find you. Google ranks pages, not websites, so each separate service or area you want to be found for usually needs its own page.
| Your situation | 5 pages enough? | What I’d suggest |
|---|---|---|
| One main service in one area (a therapist, a tutor, a dog groomer) | Yes | Starter website, with your Google Business Profile set up properly |
| Brand new business that needs to look professional fast | Yes | Starter website now, more pages once you know which services sell |
| Mostly found by name or word of mouth | Yes | Starter website focused on trust: reviews, photos, a clear contact page |
| Three or more different services (a plumber who also does heating and bathrooms) | Usually not | Business website with a page per service |
| You cover several towns or boroughs | Usually not | Business website with area pages for the places that matter most |
| You want to sell products online | No | An eCommerce website instead |
Can a 5 page website rank on Google?
Yes, for the right searches. A well built 5 page site can rank for your business name and for your main service in your area, especially when it works together with a complete Google Business Profile and steady reviews. Where it struggles is ranking for lots of different services or places at once, because there simply aren’t enough pages to match each search.
That’s why every site I build has the SEO basics done properly from the start: one clear topic per page, titles and headings written around real searches, fast loading on mobile, and Search Console connected so we can see what’s working. If you want to grow from there, you can add pages later or look at local SEO.
5 page website or a website builder?
If your budget is a few hundred pounds and you have the time to learn, a builder like Wix or Squarespace can get you online. Be honest with yourself about the hours it takes, and about who will do the SEO. I’ve written a fair comparison in website builder vs web designer, including when I’d tell you to do it yourself.
Frequently asked questions
How much does a 5 page website cost?
In the UK you’ll see 5 page websites advertised from under £700 to several thousand pounds. A bespoke 5 page WordPress website from me costs £1,500, with on-page SEO and an enquiry form included, paid 50% to start and 50% at launch.
What pages should a 5 page website have?
Most small businesses need Home, About, Services, Contact, plus one proof page: reviews, a gallery of work or a price list, depending on what customers ask about first. Privacy and cookie pages are extra and don’t count towards the five.
How long does it take to build a 5 page website?
With me it takes 10 to 15 working days once your words and photos are ready, with two rounds of design changes before the build. Most clients go from first call to launch in about three weeks.
Can I add more pages later?
Yes. Because the site is built on WordPress, new service pages, area pages or a blog can be added later without redesigning the site.
Do I own my 5 page website?
Yes. Your domain and hosting are in your name from the start, and once the site is paid in full the website and its content are yours. There’s no monthly contract for the website itself.
Is hosting included?
Hosting isn’t part of the £1,500 Starter price, and it’s always registered in your name, never mine. I help you set it up. If you’d like me to look after the site, my website care plan from £59 a month covers daily backups, updates, security monitoring and small changes. Hosting and the domain are never part of my packages: you pay for them directly, so they are always yours.
Want a 5 page website that brings you enquiries?
I’m Marco, a freelance web designer in London, based in Clapham. Tell me about your business and I’ll tell you honestly whether five pages is the right size, then send you a fixed price. You can see more of my work in the portfolio or on my web design service page.
Call or WhatsApp 07404 145722, or book a free consultation.
Freelance web designer and SEO in Clapham, London, and two-time Prestige Awards Web Designer of the Year. I design, build and rank websites for small businesses. More about me
