Web design costs in the UK typically range from £500 for a basic DIY website using a builder, up to £3,000 for a professionally designed brochure site by a freelancer. A small studio or agency will generally charge £3,000–£10,000 for custom solutions, while larger agencies start from £8,000–£10,000 for standard projects and can exceed £50,000–£75,000 for highly complex or bespoke websites with advanced integrations, e-commerce, or custom applications.
Key factors affecting price include the number of pages, technical features (like booking systems or product catalogs), design customisation, and the level of ongoing support and SEO included. Additional costs such as hosting, domain names, SSL certificates, and regular maintenance should also be considered. In summary: freelancers are best for smaller budgets; studios offer tailored design for growing businesses; and top agencies are ideal for large-scale, multi-functional sites needing premium service and long-term support.
What is the Average Web Design cost in the UK?
Generally speaking, web design costs can range from approximately £500 for a simple, template-based site you build or have built by a freelancer, to well over £10,000 for custom, feature-rich websites developed by experienced agencies.
Here’s a quick overview:
| Service Provider | Price Range (UK) | Notes |
|---|---|---|
| Freelancers | £25–£100 per hour | Often more affordable for small projects |
| Agencies | £50–£300+ per hour | Larger teams, full services, higher expertise |
| Website Builders | £500 + monthly fees | DIY platforms with limited customisation |
For understanding website pricing trends, the UK government’s Get Digital Help and Advice resource is a helpful starting point.
Web Design Cost Breakdown by Website Type
| Website Type | Description | Typical Cost Range |
|---|---|---|
| Basic Brochure Website | 1 to 5 pages, simple design | £500–£3,000 |
| Small Business Website | 5 to 15 pages, custom branding | £3,000–£7,000 |
| E-commerce Website | Shopping cart, payment gateway | £5,000–£25,000+ |
| Bespoke/Custom Websites | Fully tailored with advanced features | £10,000+ |
| WordPress Site | Varies depending on features | £400–£7,000 |
What Influences the Web Design Cost?
1. Website Complexity and Features
More complex features like booking systems, user logins, or advanced ecommerce add development time and increase costs significantly.
2. Design Quality and Customisation
Custom UI/UX tailored to your brand involves a detailed creative process and multiple design revisions, which cost more than off-the-shelf templates.
3. Content Creation
If you need professional copywriting, photography, or videos, these services add to your budget.
4. SEO and Digital Marketing Setup
Optimising your website for search rankings involves careful on-page SEO, metadata, page speed, and mobile-friendly design. This effort is essential for long-term traffic and conversions but will impact your initial cost.
5. Ongoing Maintenance and Hosting
Don’t forget to budget for annual hosting (~£50-£200/year depending on package), domain renewal (~£10-£20/year), security patches, backups, and content updates to keep your site secure and effective.
6. Experience and Location of Provider
Expert web designers and agencies charge premium rates. Urban centers like London typically have higher costs compared to regional providers.
7. Project Timeline
Tighter deadlines often require more resources or working out of normal hours, increasing overall cost.
How Much Does a Web Designer Cost in 2025?
Freelancers typically quote between £25 and £100 per hour, while agencies may charge £50 to £300+ per hour depending on their size and reputation. For example, a basic 5-page website designed by a freelancer might cost between £1,000 and £3,000, whereas the same handled by an agency could start at £3,000 and go upwards significantly.
DIY Website Builders vs Professional Services
Website builders like WordPress, Wix, Squarespace, Framer or Webflow offer an affordable starting point (around £500 setup plus monthly fees), but they come with limitations in customisation, scalability, and SEO.
Professional design through experienced freelancers or agencies offers a tailored, scalable solution designed for performance and growth, worth the investment to help stand out in competitive markets.
For a solid understanding of building and managing your website with professional standards, the W3Schools Web Design Tutorials provide excellent foundational knowledge.
Useful Tools Web Designers Use
- WordPress and its ecosystem to create versatile, easy-to-manage sites (which we specialise in at Mundo Web Design)
- Adobe XD, Figma for designing prototypes and user experience
- SEMrush, Ahrefs for competitor keyword research and SEO optimisation
- Google Analytics for monitoring visitor behaviour and site performance.
Why Ongoing Website Maintenance Matters
Your website isn’t a “set and forget” project. Regular updates, security patches, backups, and content freshness keep your site secure, fast, and relevant.
We offer tailored website maintenance packages ensuring peace of mind and consistent performance.
How to Manage Your Web Design Project Successfully
Clear communication, agreed timelines, and milestone reviews help keep costs controlled and project aligned with your vision. We use a structured process to deliver results efficiently, explained simply during our free consultation.
Why Choose Mundo Web Design?
At Mundo Web Design, we combine creative design with marketing savvy and technical expertise to build websites that truly represent your brand and drive business success.
What sets us apart:
- Transparent, fair pricing tailored to your goals
- Custom WordPress sites optimised for SEO and performance
- Proven approach from concept to launch and beyond
- Dedicated support and maintenance
- Flexible packages for all budgets
Explore our portfolio to see our work or get in touch today for a free discovery call through our contact page.
In summary, knowing how much web design should cost in 2025 means understanding your project’s scope, desired features, and choosing the right provider. While budget DIY platforms exist, investing in professional design often yields better long-term value and business growth. For trusted, transparent service in London and the UK, marcomundo.co.uk is ready to help you build your perfect website.
