Portfolio/Dr Antonio Creta
Case study · Cardiologist website designA cardiology site built around patients.
How I designed a calm, accurate website for a London consultant cardiologist, built around the questions his patients ask.
A specialist who needed a site patients could trust
Dr Antonio Creta is a consultant cardiologist and heart rhythm specialist, working across several London hospitals. Patients often look him up after a referral, worried about their symptoms, and need clear and reliable information.
Accurate, calm and easy to act on
Every word about a condition or a treatment had to be correct and easy to understand, and booking a consultation had to be simple from any page.
Four pieces that work together
A site that patients and doctors trust
The site gives patients the answers they need before they book, in a tone that reassures rather than alarms.
It has also become a calling card for my work: another cardiologist chose me after seeing it.
A medical website earns trust before the first appointment.
Healthcare sites need extra care: every word about a condition or a treatment has to be accurate, clear and calm. I also designed the website of Mr Vittorio Russo, a consultant spinal neurosurgeon in London, with the same approach.
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