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Case study · Barbershop website and local SEOA barbershop in a container, found from day one.

How a brand-new barbershop concept in Beckton opened its doors and became one of the highest-ranking barbers in the area on Google.

ClientBarbertainer
LocationGallions Reach, Beckton, East London
What I didWebsite, local SEO, Google Business Profile, reviews, Google Ads
Barbertainer homepage on desktop
Google search · barber near meBarbertainerAmong the top barbers in the area, from a brand-new opening.
Day 1Online and on Google from the opening day
Topbarbers in the area on Google search and Maps
Minimaldesign, exactly as the owner wanted it
+ AdsGoogle Ads added later to bring in even more customers
01The starting point

A new concept with no history online

Barbertainer is a barbershop built inside a container, designed so the concept can be franchised and installed in new locations. The first shop opened at Gallions Reach in Beckton.

When we started it was a brand-new opening: no website, no reviews and no presence on Google.

02The goal

Get found by local people from the first week

Most people choose a barber by searching on their phone and checking the reviews. The goal was to show up for those searches straight away, and to build a brand that is ready to grow into more locations.

03What I did

Four pieces that work together

01The websiteA minimal, bold design, exactly as the owner asked: the concept, the services and a clear way to book online, built mobile first.
02Local SEOPages, titles and descriptions written for barber searches in Beckton and East London, schema markup and a fast site.
03Profile and reviewsThe Google Business Profile set up from the opening day, and a simple routine agreed with the owner to ask every happy customer for a review.
04Google AdsOnce the organic base was in place, Search campaigns to bring even more local customers to the profile and the booking page.
04The results

One of the highest-ranking barbers in the area

From a brand-new opening, Barbertainer now ranks among the top barbers in the area on Google. The website, the profile and the reviews work together, and the brand is ready to grow with the franchise.

We still work together today on SEO, Google Ads and local marketing.

"Marco is a great website designer and builder and helped bring my vision to life for the brand."

"He is also great with SEO and Google Ads management. Marco is trusted, proven and always constantly learning more to help also grow your business. Highly recommended!"

BBarbertainerBarbershop, East London · Google review

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