Portfolio/Sweet Life Italy

Case study · Travel agency website and SEOOverseas travellers, from organic search alone.

How a brand-new luxury travel agency in Italy started winning clients from abroad through Google, without paying for ads.

ClientSweet Life Italy (Slitaly Travel)

LocationMarche, Italy · clients worldwide

What I didBilingual website, tour pages, blog, monthly SEO

Websiteslitalytravel.com

Google search · from abroadSweet Life ItalyPrivate tours of Marche and Italy, booked by travellers from overseas.

OrganicEvery overseas client found them through Google, with no paid ads

2languages, English and Italian, on every page

AbroadGuests from overseas booking private, tailor-made trips

NewA brand-new company, growing from its first season

01The starting point

A luxury agency with nothing online yet

Sweet Life Italy was founded by Marco Codoni, the chauffeur behind Codoni NCC, to offer private, high-end trips in Marche and across Italy.

It was a brand-new company: no website, no audience and no bookings yet.

02The goal

Reach travellers abroad while they plan

Their guests live outside Italy and start planning their trip months ahead, on Google. The site had to rank for those international searches and feel as premium as the trips themselves.

03What I did

Four pieces that work together

01The websiteAn elegant, image-led site in English and Italian, with a clear way to request a tailor-made trip from any page.

02Tour and experience pagesA page for each tour, experience and service, written around what travellers actually search for.

03BlogArticles about Marche and travelling in Italy that answer travellers' questions and bring them to the site.

04Monthly SEOOngoing work on content, international keywords and the technical health of the site.

04The results

Clients from overseas, through Google

Travellers from abroad now find Sweet Life Italy on Google and book with them, all from organic search, with no paid ads.

The site keeps growing with the company, one new tour and article at a time.

One founder, two businesses found on Google.

Marco Codoni first trusted me with the redesign and SEO of his chauffeur service in Marche. When he launched Sweet Life Italy, we built it together from day one.

Read the Codoni case study

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